Start your O’wow journey

  • 1.

    Section your clean and dry hair using a hair tie or clip.

    Remember to wash your hair either a day before or on the day you apply the treatment.

  • 2.

    Spray in the treatment. Keep the nozzle close to your hair. 

    Once a section is fully saturated, comb it through insuring that the solution is evenly distributed and move on to the next section.

    Repeat this until the entire head is completed.

  • 3.

    Comb through and leave your hair open. 

    Make sure hair is completely soaked. Usually this means using the entire bottle. 

  • 4.

    Let it act – for thin hair 40 minutes and for thicker hair 60 minutes.

  • 5.

    Rinse throughly with only water, making sure no solution is left in the hair.

    This is very important, as during the action time hair absorbs  solution but the excess should be rinsed out so that it will not get burned on the surface of the hair.

    Porous hair tend to absorb more product – rinse with increased attention.

  • 6.

    Blow dry until completely dry and then section your hair.

  • 7.

    Straighten with an iron to lock in the treatment. Make sure your hair is completely dry.

    With the help of comb, go over thin sections with the iron for 6 times until hair is entirely straight.

    For non-coloured hair set the iron to 200°C and for coloured and/or thin hair to 180°C so that the colour will not fade.

    To test that the heat is not fading your hair color, pass the iron on a small section of hair and wait till it cools down.

    If you notice any fading lower the temperature.

  • Check the video instructions

  • Avoid these common mistakes

    Not applying enough solution
    Remember that your hair needs to be fully wet after spraying in the treatment

    Not letting it act long enough
    Remember to let it act for one hour and not less than that

    Not rinsing the treatment properly
    Remember to wash the solution off entirely

    Straightening too thick sections of hair
    Remember to take very tiny (2 cm wide) sections at a time

    Not going over each section of hair 6 time with the iron

  • After-Treatment Care

    Don’t wash your hair for at least 48 hours. Washing your hair too soon will shorten the effect of the treatment.

    In order to maintain the effect of the treatment use sulfate-free hair products. The shampoo and conditioner included in the kit are both sulfate and paraben-free and are formulated to prolong treatment’s effect.

    To activate the treatment’s effect blow dry your hair with hot air after each hair wash.

    To maintain your showstopper hair repeat the treatment after two months.